Title 9: Commerce and Trade
Chapter 67: PAY-PER-CALL SERVICES
9 V.S.A. § 2502 Requirements for disclosures in advertisements
§ 2502. Requirements for disclosures in advertisements
(a) A sponsor shall include in all advertisements or promotions in this State for pay-per-call services the following disclosures in a clear and conspicuous manner:
(1) an accurate description of the message content and all material terms and conditions associated with the service;
(2) the total price of the service, in a typeface and size as large and conspicuous as is the number to be called and displayed immediately adjacent to the number to be called, including:
(A) the initial flat rate charge, if any;
(B) the per-minute charge, if any;
(C) the minimum per-call charge, if any;
(D) any other charges, if any; and
(E) where charges are assessed based in whole or in part on the length of the call, the average duration of a call to the service, or if the service is less than 24 hours old, a good faith estimate of the average duration based on the average duration of the similar services;
(3) the sponsor's name, address, and customer service number.
(b) A sponsor shall include in all advertisements or promotions in this State for pay-per-call services directed at or likely to be of interest to minors, a clear and conspicuous notice that parental consent must be obtained before a minor may dial the number.
(c) No sponsor may use the word "free" or similar terms to describe the pay-per-call service in any advertisement or promotion in this State. (Added 1993, No. 99, § 2.)